Unforgettable Croatia hails trade for driving ‘record-breaking’ wave

Unforgettable Croatia has reported a “record-breaking” wave, with sales up 20% year on year.

The line attributed its success to agents and the creation of a trade-dedicated team, which it set up in 2023, saying it has seen trade sales increase by 124% compared to the same period last year.

Overall enquiries in January and February were up by 28% year on year, with website visitors up 22%, the line said.

Chief commercial officer Graham Carter said: “In 2023 we celebrated our best-ever sailing season carrying more than 4,000 passengers, so we’re hugely encouraged to see such a strong start to 2024.

“Following the introduction of our dedicated trade team last year, agent partners have had a record-breaking wave.

“We want to thank them for their continued support of our growing brand. 2024 will see us further expand our agent-facing team, tools and resources to ensure we maintain this mutual success.”

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