Travel Counsellors has reported its biggest-ever booking on its best-ever sales day, during the best-ever week of sales in the company’s history.

The record-breaking treble came on Friday, January 12, as the homeworking group totalled sales of £7.5m, marking the first time it had exceeded £7m in one day.

Among the sales was an individual booking of over £1.2m, in a week where Travel Counsellors agents made a record-breaking 8,814 individual bookings totalling £31.1m of total weekly sales – the biggest in company history.

This topped the previous best sales day record of £6.5 million, set during the peaks period on the final day of January in 2023.

In January to date, 72 travel counsellors globally have achieved total sales of more than £100,000, with 17 with individual bookings of over £100k each.

Jim Eastwood, global sales director at Travel Counsellors, said: “We are so delighted that so many leisure customers and corporate clients place their trust in our amazing travel counsellors to book their travel.

“Of course, it’s much more than a booking; our travel counsellors provide a level of care and flexibility that results not only in great sales but in lasting relationships. Blue Monday certainly has seemed to create added urgency as customers and clients eagerly booked their travel plans beforehand.

“We are a global community of travel entrepreneurs, support team colleagues and valued supplier partners who are all working tirelessly to get each and every booking over the line.”