A cruise industry veteran named as new sales and trade partnerships vice president for Crystal Cruises has described the trade as ‘”essential” following the brand’s acquisition by Abercrombie & Kent Travel Group.

Brandon Townsley brings more than 20 years industry experience to the luxury line including stints at Atlas Ocean Voyages, Virgin Voyages, MSC Cruises, Norwegian Cruise Line and Royal Caribbean in addition to Crystal before its former owner entered liquidation.

He will be responsible for worldwide sales as the luxury line prepares to relaunch its two revamped ocean-going ships in June 2023.

Townsley is in the process of setting up a call centre in Florida which is due to open in early October.

Jack Anderson, president of Crystal Cruises, said: “Brandon is a well-respected cruise industry veteran who built an incredible reputation with travel advisors, agencies and national accounts. 

“His career has included experience in field sales and managing national accounts for both established brands like Crystal Cruises and start-up brands.  Under his leadership and guidance, I am confident that we will re-establish the long-standing relationships with industry partners that helped make Crystal Cruises the most awarded luxury cruise line.”

Townsley added: “I’m excited and honoured to work with Crystal Cruises once again and very confident in the vision under the new ownership.

“My career in the cruise industry has focused on growing trade sales channeIs.  

“We recognise that travel advisors will play an essential in re-launching the Crystal Cruises brand and are committed to building a ‘best in class’ sales team that will support and foster mutually-beneficial partnerships to drive sales growth.”