Tourism New Zealand (TNZ) is to run three different itineraries on a fam trip for agents in spring 2024.

Each tour will be linked to motivators to travel and current market trends, according to the tourist office.

A deadline of October 16 has been set for agents to fill in an application form at traveltrade.newzealand.com for the 100% Pure New Zealand fam trip.

Final participants will be hand-selected by TNZ based on their application.

Sights and experiences; upmarket experiences and luxury accommodation; and off-the-beaten-track regions and new experiences will be the focus of the three itineraries.

The details were disclosed after the tourism organisation hosted 80 agents at training session in London attended by delegates from 17 regions of New Zealand.