The Hoxton to make debut in Australia in 2027
The Hoxton is slated to open a property in Melbourne in 2027, marking the brand’s first hotel in Australia.
Located in the city’s Cremorne neighbourhood, the hotel will feature 198 rooms across the brand’s three signature categories: Cosy, Roomy and Biggy.
There will also be four food and beverage outlets including an all-day dining venue, cafe, bar and signature restaurant.
Other facilities will include The Apartment, the brand’s hybrid event space, and a gym.
The brand said the hotel’s interiors will take inspiration from the building’s history and creative local community.
Sharan Pasricha, founder and co-chief executive of Ennismore, said: “We are delighted to bring The Hoxton to Australia for the first time. As free-spirited as it is sophisticated, Melbourne has been in our sights for a long time for The Hoxton, and Cremorne is a perfect fit for the brand.
“Our guests and brand followers have long been asking for a Hoxton in Australia, and we’re thrilled to finally make it happen in a brilliant building steeped in history [that] started life as a matchstick factory.”
Gill Dvir, managing director of partner property developer, Alfasi Group, added: “Alfasi Group is thrilled to partner with Ennismore as the hotel operator at 560 Church Street, Cremorne.
“We are committed to preserving the rich history of this site while adapting its historically significant buildings for retail and hospitality uses that the community can enjoy.”