Swan Hellenic has appointed Luke Clarke as UK and Ireland sales director.

Clarke has spent more than 10 years working in several roles at Silversea Cruises, including sales executive for the south; national development, training and events manager for the UK and Ireland; and, most recently, sales manager.

Prior to that, Clarke was assistant retail manager at Tui.

Swan Hellenic said Clarke’s “interpersonal skills, scrupulous attention to detail and solid track record of building strategic trade relationships” will help support the brand’s plans to expand its expedition cruising sector.

General manager for the UK & Ireland Mario Bounas said: “It’s a pleasure to welcome such a talented, highly-experienced professional on board.

“We look forward to supporting the continued sustained growth of our UK and Ireland operations with the assurance of consistently delivering the highest standards of customer care.”