Scenic reports ‘huge uplift’ in ocean sales for Q1

Scenic Luxury Cruises & Tours has reported a “huge uplift” in ocean sales for the first quarter of the year.

The line attributed its success to its wave campaign, as well as Scenic Eclipse’s appearance on two episodes of Channel 5 programme Cruising with Susan Calman, which led to a “record surge” in website traffic and phone enquiries resulting in bookings to Antarctica more than doubling compared with the previous weekend.

The week commencing February 12 – the week after the first episode aired – was the line’s best-performing week of 2024 so far across ocean product, the line said, in terms of both overall bookings and bookings to Antarctica.

Nichola Absalom, managing director of sales and marketing for Scenic UK, said: “Scenic Eclipse and Scenic Eclipse II are unlike any other superyacht on the market, offering unrivalled exploration and access to some of the world’s most spectacular regions.

“We were delighted to see such an uplift in sales, particularly to the Antarctica region, after the two episodes of Cruising with Susan Calman aired, which followed the announcement of our largest Antarctica season in 2025-26 at the beginning of the year.”

She added: “With the arrival of Nick Hughes as director of sales, partnerships and strategic growth earlier this year, we are looking forward to the continued growth of Scenic ocean sales and are confident of cementing our position as providing UK travel agents with the most comprehensive offers, support and training to its valued agent partners.”

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