Scenic introduces new culinary cruises and shorter sailings for 2021

Scenic has launched its 2021 European river cruise programme as it reports an increase in engagement from consumers. 

The line is introducing new culinary cruises, including a series of traditional local cooking classes, and shorter sailings.

New itineraries include visits to First World War sites in Ypres and Passchendaele, as well as culinary sailings on the Rhone and the Garonne rivers.

Four-night sailings from Vienna to Budapest on the Danube will also be on offer, leading in at £1,570 per person, based on an April 25 departure.

Guests who book before July 31 will benefit from savings of up to £1,200 per couple, complimentary private transfers and Scenic’s new Deposit Protection Plan. The scheme allows guests to charge travel dates or itinerary up to 90 days before departure. An additional discount of £125 will be given to those who pay their balance for 2021 sailings by October 31.

Colin Downing, UK managing director said engagements levels had increased recently alongside an uptick in bookings. 

“We’re seeing our loyalty members and new customers look to the future with high engagement levels on our digital marketing and upward trends in bookings,” he said. 

“Our Book with Confidence programme offers flexibility and peace of mind combined with certainty, reassuring those ready to plan their Europe river cruise next year. 

“While the world may have changed, we are confident consumers will increasingly look to smaller ship experiences like those on Scenic’s Space-Ships. There is also a clear trend towards true personalisation and once-in-a-lifetime moments, which is why we continue to enhance our Scenic Freechoice and exclusive Enrich experiences.”

He said the line was working closely with Clia and government health agencies around the world, adding: “The cruising industry is used to adapting to change and here at Scenic we are agile enough to continue to ensure any new guidelines introduced are met, and our guest experience stays at the heart of everything we do, as we all navigate this unprecedented time.”

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