Scenic and Emerald to offer largest-ever discounts in peaks

Scenic Luxury Cruises and Tours and Emerald Cruises are offering up to 40% off in their biggest-ever peaks sales campaign as they report a dramatic rise in trade bookings.

The discounts on luxury ocean and river cruises are the largest offered by the company for turn-of-year.

The campaign also includes free business class flights, free drinks, marketing collateral and support, including social media jpegs and window posters, plus dedicated peaks training for the trade.

Scenic Cruises’ new itineraries to the Kimberley region in Western Australia on board discovery yacht Scenic Eclipse II will feature in the sale and more than 180 sailings on board Emerald Cruises’ yachts Emerald Azzurra and Emerald Sakara.

The campaign launches this week and follows months of record sales, according to the company, as well as product improvements and new hires for Scenic and Emerald Cruises.

The brand reported its strongest UK sales week of the year for the week commencing November 20, culminating in a 2023 record one-day sales figure on November 27. Between October and December sales have doubled compared to the same period in 2022.

Scenic UK managing director sales and marketing Nichola Absalom said: “Our trade sales offering is in its strongest ever position as we head into peaks.

“We have implemented direct agent feedback to allow us to enhance our online booking process and to provide a more streamlined approach to our commercial offers in the market to ensure agents are equipped with the right tools for the busy period ahead.”

With the arrival of Nick Hughes as director of sales, partnerships and strategic growth in the new year, Absalom said she was “confident of cementing our position” in providing an “industry-leading sales team” with comprehensive offers, support and training for agent partners.

She added the company was committed to supporting the trade, with its largest-ever fam trip already confirmed and new destinations on sale, including the Seychelles, Indian Ocean, Kimberley, Polynesia and the Pacific Islands.

A special 2024 peaks online training webinar for agents will take place on December 20 at 9.30am, with sales manager Lewis Quigley to showcase the brands’ range of New Year offers and answer questions about the booking portal. Agents must register to join.

The peaks season sale starts on December 19 for Scenic and December 21 for Emerald Cruises.

Highlights include up to 35% off, plus business class flights, on selected Europe River cruises with Scenic River Cruises; up to 35%  off with Scenic Ocean Cruises including return flights and complimentary door to door transfers; savings of up to 40% plus free drinks packages on selected Europe River cruises with Emerald Cruises; up to 30% off, plus free drinks packages, on selected Emerald Cruises 2024-2026 luxury yacht cruises; and discounts of up to 25% on selected Emerald Cruises South East Asia sailings.

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