Rosewood unveils summer programme of experiences
Rosewood Hotels & Resorts has unveiled a collection of new experiences designed to encourage “exploration, discovery and connection” among its guests.
The brand’s Summer by Design programme will run until September 6 and is available at select properties in destinations including Mexico, France, China, Thailand, Italy, Hong Kong, The Bahamas and Cambodia.
Experiences are aimed at three types of guests - The Timeless Traveller, Family Wanderlust and Curiosity Over Convention - and centre around art, cuisine, wellness and sustainability.
The programme includes bamboo dancing in Sanya, China (pictured); a bespoke cowboy boot workshop in Dallas, Texas; and truffle tasting in Tuscany.
Select hotels have utilised their newly appointed ambassadors, or PlaceMakers, to help deliver the new experiences.
At Las Ventanas al Paraiso, A Rosewood Resort in Mexico, mixed-media artist, designer and restauranteur David Luna is organising private day drips to the Jalisco region including behind-the-scenes art tours of the town of Tlaquepaque and bespoke tequila-tasting experiences from the agave fields in Tequila.
At Rosewood Hong Kong, eco-friendly fashion designer and entrepreneur Johanna Ho is creating an augmented reality try-on experience showcasing bespoke designs made from the hotel’s upcycled linens.
Rosewood president, Radha Arora, said: “At Rosewood we believe that building immersive experiences in our destinations forges lasting relationships between our guests and our communities.
“As the world opens up and the benefits of travel are available to us once again, Summer by Design inspires guests to create their own journeys based on individual desires.
“We’re excited to provide them with their pick of unique activities – from a windmill making class in Beijing to a ‘seafari’ and coral reef clean up in the British Virgin Islands – and to follow along in their explorations.”