Ponant looks to build ties with trade through new social media account


Ponant has set up a Facebook group for UK agents in a bid to strengthen links with the trade

The group, Ponant Experts UK & Ireland, will enable the French line to share product news, incentives, ship visits and events with agents.

Agents can give feedback about the line and enter monthly competitions.

Stephen Winter, Ponant’s international sales director, said the UK market was a priority and was the first market where the line had launched such an initiative.

He said: “It shows our continued involvement and dedication to the UK and Irish markets and our ambition to significantly grow our share of that market.”

Ponant has started quoting prices in pounds to encourage British passengers and agents to book.

Winter confirmed Ponant will fix its prices before the UK leaves the EU in March 2019, so prices will not fluctuate if the pound’s value changes – a move he hopes will encourage early bookings.

“We do not do last-minute deals, we do early discounts,” Winter said.

Ponant is to expand its UK sales team, Winter added, but declined to disclose how many new sales staff would be drafted in over the coming months.

To join the Ponant Experts UK & Ireland group, agents should email their agency number to the group’s administrator at: nmaillard@ponant.com


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