Onefinestay expands into 14 new destinations
Luxury home rental platform Onefinestay is to expand into 14 new destinations across Europe and the US.
The brand will add new villas in Ibiza, Majorca and Costa del Sol in Spain and Saint Tropez, Corsica and Provence in France this summer.
It will then introduce a selection of US mountain chalets to its portfolio in time for the 2021/22 winter season. Chalets will be located in Aspen, Breckenridge, Steamboat Springs and Telluride in Colorado as well as Jackson Hole, Wyoming and Park City in Utah.
All properties will feature a dedicated concierge team, who can organise local tours, culinary experiences, grocery deliveries, housekeeping, nanny services, fitness and ski instructors, in-home spa treatments and car rentals.
In Aspen, the Onefinestay team will be able to arrange snowshoeing excursions, a ‘ski butler’ service that brings the ski shop to guests for personal fittings, and an Alpine feast cooked by a local chef.
In Ibiza, the brand will help guests discover “the more grown-up side” of the White Isle, with experiences taking in the destination's lively restaurant scene, farm-to-table dining and secluded beaches.
Onefinestay has also added new villas in existing destinations including Sicily, Tuscany and the Amalfi Coast in Italy; Mykonos in Greece; and the Caribbean islands of Anguilla, Saint Lucia, Saint Barts and Antigua, bringing the brand’s portfolio to over 500 private homes.
To promote the expansion, Onefinestay has launched its first brand campaign entitled ‘Unlock you dream stay’, which takes inspiration from the places guests have been dreaming of visiting during lockdown.
The brand enlisted the help of artists to depict the idea of the perfect stay and aims to help guests discover the best of a destination through high-quality accommodation and personalised experiences.
Amanda Dyjecinski, Onefinestay’s chief brand and marketing officer, said: “We are excited to launch our first-ever brand campaign to announce our new villas and chalets.
“We meticulously chose locations that are bursting with classic appeal and timeless beauty. In a moment when we are most eager to reunite with friends and family, we’ve taken an imaginative approach to curate new experiences that promise to unlock the very best of our destinations.
“Guests come to us to turn their dream stays into reality using our insider knowledge of these places, homes with exclusive amenities and our renowned concierge service”.