Marriott plans 50% expansion in Africa

national plans expansion to increase its portfolio across Africa by 50% by 2023.

More than 200 hotels with 38,000 rooms are estimated to generate 12,000 new job opportunities.

The company is targeting Ghana, Kenya, Morocco and South Africa while entering Mozambique for the first time.

The company estimates that the five new projects signed will drive investment of more than $250 million by the property owners and will generate “substantial” economic activity.

Among new conversion deals, Marriott International has signed the Marriott Marrakech Hotel in Morocco. With over 360 rooms, the hotel is due to be rebranded in 2020.

President and managing director, Middle East and Africa, Alex Kyriakidis, said: “Marriott International’s acquisition of Protea Hotels followed by the acquisition of Starwood Hotels & Resorts Worldwide has given an impetus to our organic growth on the continent.

“Today we are seeing strong owner interest in our brands, backed by our combined loyalty programme, the collective strength of our global platform and our highly-experienced, local teams.

“African economies have sustained unprecedented rates of growth, which have mainly been driven by a strong domestic demand, improved macroeconomic management and increased political stability.

“The continent is still under capacity as far as branded hotel supply is concerned, presenting us with a fantastic opportunity to grow our brands and enhance our footprint.”

Marriott International currently has a presence in 21 countries in Africa – Algeria, Djibouti, Egypt, Ethiopia, Gabon, Ghana, Guinea, Kenya, Malawi, Mali, Mauritius, Morocco, Namibia, Nigeria, Rwanda, Seychelles, South Africa, Tanzania, Tunisia, Uganda and Zambia.

The company is set to expand into new markets including Benin, Botswana, Ivory Coast, Mauritania, Mozambique and Senegal.

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