Marriott International to bring St. Regis brand to London

St. Regis Hotels & Resorts will open its first hotel in the UK in 2023.

Parent company Marriott International has signed a management agreement with Cola Holdings and The Westbury Hotel Limited to bring the brand to Mayfair, London.

The former Westbury Mayfair Hotel, located on the corner of Bond Street and Conduit Street, will undergo an extensive £90million redevelopment and transformation, including the addition of an eighth floor, an extension to the rear of the hotel to create enhanced public areas, and renovations to the façade of the building and the drop-off area outside of the main entrance.

The St. Regis London is expected to open with 196 rooms and suites, a signature restaurant, a speakeasy jazz bar, a fitness centre and spa. The property will also honour the building’s heritage by retaining the iconic Polo Bar - originally designed for the Phipps family of America who were avid polo players and creators of the Westbury Hotel in New York and London - where guests will be able to enjoy a local twist on the Bloody Mary, St. Regis’ signature cocktail.

“This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom,” said?George Fleck, vice president and global brand leader of St. Regis Hotels & Resorts.

“St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today.

“We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London, and look forward to becoming the city’s most glamorous destination for locals and travellers alike.”

Paul Thomas, vice president of international hotel development at Marriott International, added: “We are delighted to celebrate the signing of The St. Regis London with Cola Holdings and The Westbury Hotel Limited.

“London is a highly sought-after market for luxury travellers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”

Marriott International currently operates 16 properties under the St. Regis brand across Europe, the Middle East and Africa.