Luxury travel group ITC has started offering packages from Dublin airport for the Irish market in a bid to "reach a new audience".

Packages can be booked with all ITC brands, which include luxury operator Inspiring Travel; nature and responsible tourism specialist Rainbow; small-group and tailormade tour brand Regent; and sporting operator Spectate.

The Chester-based company said it aims to support agents in the region “as best [it] can” via an online toolkit and a trade Facebook group. Inspiring Travel also has a dedicated agent sales team solely focused on serving travel agent partners. 

Trade partnership director Di Selby said: “We’re delighted to be expanding into the Irish market and to build relationships with new agent contacts. We are passionate about travel and we have a quality offering from all our brands that sit under the ITC quality kitemark. The expansion into Ireland is an exciting next step, so we’re looking forward to supporting our partners in Ireland and reaching a new audience.”

ITC refreshed its brands and united them under one umbrella branding in January this year, incorporating feedback from travel agents.