Travel group ITC has announced a refresh across its four brands. Inspiring Travel, Rainbow, Regent and sporting operator Spectate all have new logos, colour palettes and looks to “help enhance each individual brand”, the parent said. The move also aims to help both agents and consumers better identify the offering from each. The new looks are selected on each brands website, brochures and marketing materials. The agent toolkit has also been revamped to reflect the new messaging of each brand.

While Inspiring Travel is the luxury specialist in the group, Rainbow has more focus on nature and responsible tourism. In the rebrand, Regent is being emphasised as a small group tour and tailor-made specialist while Spectate focuses on luxury spots tours and tailor-made experiences centred around sporting events. Marketing director Alexis Sharples said: “This rebrand has allowed us to invest in a multi-channel acquisition marketing strategy and we are excited about the opportunities for 2023.“

Our new branding unites all our brands under the ITC umbrella, offering confidence and security with every booking, whilst visual differentiation for each shows the contrast in holiday styles and wide product range on offer across our portfolio”.

ITC’s chief executive Phil Aird-Mash added: “Although our brands are individual, we also share a common set of values that you will find right across the group. “Wherever in the world we take our clients on holiday, our team has specialist knowledge of the destination and are genuinely passionate travel experts, going above and beyond to ensure a seamless customer experience. This unique blend of expertise and experience, together with our passion for the places we visit, mean we provide the best holidays possible for our clients”.

In summer 2022, ITC launched a new dedicated agent sales team for Inspiring Travel, solely focused on serving agent partners.