If Only unveils marketing campaign with Tourism Fiji

Luxury tour operator If Only has launched a marketing campaign with Tourism Fiji featuring a booking incentive worth £1,000.

The joint campaign, titled ‘Where Happiness Comes Naturally’, will deliver a range of training material as well as a mini brochure.

Agents will have the chance to win a holiday bundle worth £1,000 if they book a Fiji trip with If Only, with the incentive running until October 20.

An If Only spokesperson said: “Agents will be encouraged to learn all about Fiji and adopt its infectiously positive approach to life.”

The operator said the campaign would focus on Fiji’s natural surroundings, food and drink scene, cultural connections and “abundance of opportunities for both adventure and relaxation”.

The country’s leading resorts will also be featured, the operator added.

Agents will be sent emails and social media marketing, while also having access to videos, blogs and quizzes. The mini brochure will give a round-up of the campaign, If Only said.

The prize bundle, meanwhile, will include designer sunglasses, personalised luggage and Love2Shop vouchers.

If Only said agents can enter by making “as many bookings as possible”.

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