Agents can win one of 10 holidays for them and their families as part of an expanded peaks campaign by luxury operator If Only.

Other incentives available in the ‘Passport to Paradise’ promotion include fam trip places, Love2Shop and restaurant vouchers.

Agents must make a booking for a participating hotel or for one of the company’s campaign partners by  March 31, with each booking automatically entered into the prize draw. 

If Only is working with more than 80 luxury hotel partners from across the globe to bring offers and content to agents.

Agents also have the chance to win enhanced rewards via the operator’s My Loyalty Card in-house  reward scheme, offering agents the chance to earn up to a record £1,000 with Love2shop for every booking. New tiers have been added to reward customers for high value bookings.

A new 76-page brochure is being distributed to 200 top agents as well as digital copies available online.

The operator’s dedicated trade field sales team will be delivering further stocks to all other agent partners personally during a January blitz. Marketing material and social media content is also being provided.

Daily offers and other shareable content will feature on the If Only Facebook page while its Google Drive Campaign Hub is being updated. 

General manager Gordon McCreadie said: “We are really excited for Q1. We are launching our biggest investment in peaks campaign yet with many prizes and giveaways for our valued agent partners.

“We have many of our key hotelier partners onboard from Indian Ocean, Arabia, Caribbean, Africa and now Europe. 

“This will be our first peaks that we will have European beach holidays included so we are overall really excited to see what it brings. 

If Only has recruited additional staff who are being trained in preparation for the busy peaks period, which will allow us to provide agents with “little to no” call wait times,” he added.

“Last peaks we answered 95% of our calls within less than two minutes, and we look to improve on this for ’24,” McCreadie said.