Hilton partners with SLH to expand global luxury portfolio

Small Luxury Hotels of the World (SLH) has unveiled an exclusive strategic partnership with Hilton to boost the reach of its portfolio of independent hotels.

Under the partnership, participating SLH properties will be bookable on all Hilton channels, giving the hotels exposure to a broad audience while allowing them to retain their “independent spirit”.

All of Hilton’s customers, including more than 180 million Hilton Honors members, will soon be able to book and earn and redeem points for stays at participating SLH properties.

SLH currently features 560 luxury boutique hotels across 90 countries. Hilton said the SLH portfolio was “highly complementary to Hilton’s vast network of hotels” and would give guests access to “additional luxury accommodations in hundreds of new destinations”.

It added that the partnership would “dramatically expand” its luxury experiences, with SLH properties boosting its portfolio of hotels under luxury brands Waldorf Astoria, Conrad and LXR.

“We’re thrilled to begin this win-win relationship with Hilton as it brings exciting possibilities for both brands,” said SLH chairman Shaun Leleu.

“Hilton customers, including Hilton Honors members, gain access to our unrivalled collection of exceptional boutique hotels, while our properties enjoy amplified reach to a loyal and discerning audience. It's a game changer for independently owned hotels on a global scale.”

Chris Silcock, Hilton president of brands and commercial services, added: “Hilton guests are among the most sophisticated travellers in the world, and we are always looking for amazing new experiences to share with them.

“This relationship with Small Luxury Hotels of the World will grant Hilton customers and Hilton Honors members access to a community of high-end boutique hotels in exciting new luxury travel destinations, giving them more ways to dream, book, and earn and redeem points with Hilton.”

A statement said more details of the new relationship would be announced soon, with the partnership ramping up “in the months ahead”.