Global Travel Collection (GTC) has launched a new platform to support luxury travel advisors generate leads through social media. 

Agents can subscribe to The Social Society to access curated content developed by GTC’s social media and marketing teams which they can share on their own Facebook, Instagram and LinkedIn channels. 

Advisors can also customise the content to their needs, personalise messaging and imagery by editing and adding information, and schedule posts. 

GTC said the photo and video content would focus on travel inspiration and advocacy to encourage travellers to reach out to their dedicated GTC advisor to plan their next trip. 

GTC president Angie Licea said: “Our mission prioritises providing our travel advisors with the resources necessary to perpetuate business expansion.

“Social media plays a pivotal role in generating leads, and we know that our busy advisors may not always have time to create and post fresh content.

“With the addition of The Social Society, our advisors will have a valuable resource at their disposal, one that I am confident will bring them much success.”

GTC also recently announced a partnership with Ten Lifestyle Group to give advisors access to concierge experts around the world.