Four Seasons guests to be given priority to hotel group’s new yacht division
Sales for Four Seasons Yachts will open at the end of next year, with loyal Four Seasons Hotels guests set to be given first access to the inventory.
Chief executive Larry Pimentel said sailings would suit discerning clients seeking the very best cruise holiday.
Four Seasons Hotels and Resorts president Christian Clerc added: “This will attract anybody who’s looking for an extraordinary experience at sea and anyone who loves the Four Seasons brand and wants to experience the newest version of it, as they did with our private jets. They come back to our care the whole time.”
Clerc said it would suit couples and also multigenerational families.
He is also expecting “a fair number of full-ship charters for special occasions”, such as from yacht owners who want to invite more guests to an event like a 50th birthday party that they can’t accommodate on their own vessels.
He added: “It’s a tremendous milestone for us to extend our brand further with our Four Seasons Yachts. This is a vision that has been years in the making.”
Pimentel added: “I thought launching Queen Mary [for Cunard] was something special, but launching Four Seasons Yachts, from a blank sheet of paper, is even better.”