Edition Hotels appoints George Fleck to lead global expansion

Edition Hotels has appointed George Fleck as senior vice-president and global brand leader to spearhead the brand’s plans for global expansion.

In his new role, Fleck will oversee the brand’s culture, training platforms, new hotel openings, design evolution, marketing strategy, food and beverage concept development and nightlife programming.

He will also dually serve as senior vice-president and global brand leader for sister hotel chain, W Hotels.

Fleck has more than 20 years’ experience with parent company Marriott International, having worked in various roles around the world spanning brand management, marketing and sales leadership.

Most recently, he was vice-president and global brand leader for St. Regis Hotels & Resorts.

“I am honoured to step into this role and usher Edition into its next chapter,” Fleck said.

“As we continue to expand globally, our commitment to setting the standard for elevated and culturally connected hospitality remains unwavering. I look forward to working with the talented Edition team to continue the work that has been done to scale and build a coveted modern luxury brand.”

Tina Edmundson, president of luxury at Marriot International, added: “George is more than just a visionary leader – he infuses heart and soul into everything he does.

“His deep commitment to creating the most unforgettable experiences for our guests around the globe goes beyond just business; he crafts memories that truly endure for a lifetime. George has a unique gift of making the extraordinary into moments that are deeply personal, and I’m thrilled to see him lead Edition into its next chapter.”

Edition Hotels said Fleck was assuming his new role at a “critical time” of expansion, having recently added the 20^th propertyto its portfolio in Jeddah and looking towards new openings in Lake Como, Dali and the Red Sea in 2025.