Kerzner International’s Craig Jeffs joins Aspire board

Craig Jeffs, account director for leisure sales for the UK and Scandinavia at Kerzner International, has joined the Aspire Travel Club board.

Aspire’s advisory board is made up of travel professionals with extensive knowledge of the luxury travel sector. They play a major role in the evolution of the Aspire Travel Club and help to enforce new initiatives for agents and suppliers.

Jeffs was promoted to account director at Kerzner International in May 2020 after nearly four years as sales manager, overseeing brands including One&Only, Atlantis, Mazagan and Siro.

Prior to that, Jeffs was head of sales at Tripashore & A2B Travel Extras and national account manager at MSC Cruises.

He said: “From a UK perspective, trade makes up about 85-90% of our business. It’s super important, and even more so now because consumers are moving away from booking online and returning to trusting the high street. Every single resort like us needs to rely on the trade.

“What Aspire allows us to do is talk to the right agents. The partnership just makes sense. We’re always looking to elevate the client experience within our hotels and Aspire gives us an amazing platform to be able to do that."