Classic Collection to run ‘biggest ever’ peaks campaign

Classic Collection has unveiled its “biggest ever” peaks campaign to support agents and boost sales.

The operator has launched a 24-page brochure as part of its Cherish the Moment campaign, showcasing its luxury product portfolio and featuring more than 40 offers including complimentary room and board upgrades and exclusive reduced hotel rates.

Classic Collection has also produced marketing materials for agents to use instore, at the point of sale and on social media.

Director of agency sales and marketing Si Morris-Green (pictured) announced details of the campaign, which will begin on December 27 and run to February 28, 2023, at the operator’s first overseas awards ceremony in Paphos, Cyprus.

“This is our most comprehensive and inventive peaks campaign ever,” he said.

“It fully supports our strategy of helping our agent partners to get the most out of their marketing efforts.

“We’re here to give them the tools, materials and information to be able to make a big impact with their customers.”

He added: “As customers are able to travel without complications for the first time in two years, they are looking for those once in a lifetime experiences, adventures, moments and memories that holidays bring.”

Additionally, the operator has launched a separate peaks campaign for its agent only brand Classic Package Holidays.

The You’re Good to Go campaign will provide agents with more marketing materials and social media content. The operator is also launching a print version of its Classic Package Holidays brochure, which has previously only been available in a digital format.

Morris-Green said: “Our peaks messaging is bright, fresh and upbeat. With the recent addition of 1,000 new hotels, new destinations and new flight routes to the Classic Package Holidays programme, we’re offering our trade partners more choice than ever before and further enhancing our price competitiveness just in time for peaks.”

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