Luxury operator Classic Collection will host travel agents across the UK at a series of ‘Live Lounge’ roadshows from March to October.

The Live Lounge events are exclusive to agents and include live entertainment, prize draws for luxury hotel stays, dinner with drinks, supplier and hotelier showcases, and news updates from Classic’s senior management and sales teams.

Si Morris-Green, agency sales and marketing director, said: “Our Classic Live Lounges are a huge hit with our trade and supplier partners.

“Agents tell us that they really appreciate the relaxed, engaging and informative way of learning about the latest news from Classic, and hotelier partners find real value in accessing the UK’s most productive luxury agents.”

The events start in Cambridge (March 6), followed by London (March 7).

During April and May there will be events in Manchester, Birmingham, Belfast and Ediburgh, before the tour concludes in Bristol and Southampton during October.

Details about these invitation-only events are available via Classic Collection’s social media channels and agency sales email updates.

Morris-Green added: “It’ll be great to see a mixture of familiar and new agent faces all around the UK, and to be able to recognise and reward our trade partners for their continued support.”