Luxury travel agency Cartology Travel has highlighted 'subtle luxury', disconnecting from digital devices, culinary offerings and holidays focused on experiences as its top travel trends for 2024. 

The agency, which was founded by hotelier Susan Huxter, her son Justin Huxter and his wife Kathy Boate, said clients were seeking authentic travel experiences and connection with local communities more than ever.

While clients still require a “flawless” travel itinerary, Cartology Travel said some clients were now looking for a more pared back experience.

“For example, luxury now is stays at boutique hotels that provide a sense of place, absolute privacy, impeccable service and space away from the crowds,” the agency said. 

“Places such as the wide-open deserts of Namibia to the pristine landscapes of Patagonia both appeal - where they can escape, be in nature and have an authentic luxury experience of the destination at the same time.”

Cartology Travel also said it had seen a growth in demand from families enquiring about destinations where their children can get an insight into other cultures by immersing themselves into the local communities.

The agency said holidays that are not focused on the accommodation, but the experience and people, could help children put down their digital devices and “reconnect and engage” with each other. 

A large percentage of travellers are also choosing their holiday location based on the culinary experience it offers, according to Cartology Travel.

The agency said it was increasingly incorporating experiences such as private cooking classes in the home of a local villager, specific tastings of local produce and visits to regions of a particular culinary importance. 

Hotels have also upped the ante when it comes to offering a bigger breadth of experiences and interesting activities for guests, according to the brand. 

“It’s no longer enough to just offer a room and meals,” the agency said. 

“Travellers want to delve into the local culture and community, and spend their time being active and exploring. This is especially true for hotels outside of cities – getting out into nature is becoming a priority for clients, so designing itineraries with outdoor activities and unique twists is now where the level of expectation is set.”