Carrier encourages families to plan ahead in latest campaign

Luxury tour operator Carrier has unveiled its latest campaign encouraging families to plan ahead for 2023.

The 100-page brochure, entitled Our World for Families, features a selection of the operator’s most popular family-focused destinations and properties.

The campaign includes a new range of experiences called Flying the Nest, which are aimed at families with teenagers heading to university.

Carrier said the trips had been introduced following “expressed need from family clients” and had been designed to “enrich families’ time together in the weeks leading up to the change”. 

Itineraries include visiting the bohemian north of Ibiza, embarking on a trip to the Atlas Mountains and “going beyond” the humble safari in Kenya.

Carrier said the new campaign provided dedicated support for travel agents with a “multi-faceted” approach.

The brochure has been over-branded for 30 of Carrier’s preferred partners, with the cover given a “unique look and feel”, allowing them to market directly to their own client database. 

The operator has also produced a Campaign Marketing Tool Kit featuring assets to help agents promote the campaign including window displays, campaign videos, a digital campaign book and various images. The tool kit also provides suggestions for campaign marketing service messages to help partners drive engagement and strike up conversations through their own channels with clients. 

A basic social media insights and training session has also been held virtually, with a guide included in the tool kit. 

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