Brand USA is to hold its ninth UK & Ireland MegaFam from September 25 to October 3.

The multi-centre trip will see 60 agents join one of six itineraries covering destinations including Arizona, North Carolina, South Carolina, Florida, Colorado and Michigan, before meeting for a finale in Chicago.

It will continue to be run with established airline partners British Airways and American Airlines, in addition to Aer Lingus, which will take part for the first time.

To be in with a chance of winning a place on the trip, agents will be required to log their US bookings made with Aer Lingus, American Airlines and British Airways from May 13 to June 3 and complete the MegaFam Airlines Badge on the newly revamped USA Discovery Program.

Jackie Ennis, vice president of global trade development for Brand USA, said: “The annual MegaFAM is hugely valuable for the success of our UK and Irish agents to gain in-depth product knowledge first hand, and learn about the vast range of experience the US can offer beyond the gateways.

“We are delighted to be partnering with Aer Lingus for the first time this year, alongside American Airlines and British Airways, which will allow us to continue to highlight new routes and the huge accessibility to US destinations from the UK and Ireland.