Azamara has launched a trade loyalty programme “demonstrating the line’s commitment to supporting and rewards travel agents in the UK”.

In celebration of the launch, the line is doubling its booking incentive for all bookings made for 2023 sailings until April 30.

Until the end of the month, agents will receive a £20 reward on all applicable bookings, regardless of stateroom category.

Manging director David Duff (pictured) said: “Our trusted trade partners have always been, and will always be, integral to our sales success at Azamara.

“As we continue to develop the UK market in line with ambitious business plans for growth in the region, we’re delighted to be launching a platform that rewards agents for their unwavering support and that enables us to build stronger relationships with new and existing partners.

“It’s another exciting step in the development of the business in the UK as we continue to grow.”