Specialist operator American Affair is offering agents a £150 booking incentive as it raises its trade presence via a tie-in with Brand USA.

The sister company to Canadian Affair plans a series of joint activities over the coming months including an exclusive event  with the destination marketing organisation for agents.

The partnership kicks off with an agents’ campaign with  training opportunities and new assets such as posters with a special emphasis on multi-state itineraries and journeys.

Agents can earn up to £150 Love2Shop e-vouchers for every American Affair booking in July.

Head of marketing Nick Talbot said: “We’re delighted to be partnering with Brand USA, marking the beginning of an exciting chapter in American Affair’s growth journey.

“Our collaboration holds immense promise and, with Brand USA’s expertise and knowledge, we’re confident we can collectively paint a compelling portrait of the USA that will attract more travel agents and their customers.”