Aman appoints Novak Djokovic as global wellness advisor

Aman has appointed tennis champion Novak Djokovic as its first global wellness advisor.

The multi-year partnership will see Djokovic further the brand’s wellness offering through exclusively designed programmes and events.

He will also have an advisory role with the brand’s skincare, fragrances and accessories line Aman Essentials, focusing on product development and extending the brand’s wellness offering.

Aman said the partnership would “grow and develop” each year, but early plans include special events for Aman Club members and Residence owners, annual hosted wellness retreats, and specially curated programmes that will be available to guests year-round.

Djokovic said: “Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure.”

The announcement follows the appointment of tennis player Maria Sharapova as an Aman global wellness ambassador in 2023.

As part of her role, Sharapova will be hosting a three-night wellness retreat at the brand’s Greek property, Amanzoe, this September.