Agents can join Sir Richard Branson for afternoon tea during a five-night ex-UK sailing in a Virgin Voyages incentive.

To enter, agents must earn Virgin Red Points by making bookings throughout January, with each booking earning 1,000 points. To qualify, the bookings must be for European 2024 departures, including ex-UK sailings.

The five agents with the most points after the competition ends will each win a spot on a five-night Amsterdam and Zeebrugge cruise from Portsmouth departing on September 3, which Branson will be sailing on.

The agents will join Branson for a private afternoon tea during the voyage, where they will be able to chat to him about their business and ask him questions.

Announcing the incentive in a Facebook video, vice-president of international sales and marketing Shane Lewis-Riley urged agents to secure as many bookings as possible before the end of the month.

“This is a very, very cool prize,” he said. “Five of our First Mates will get to sit down with Sir Richard in a very intimate environment.”

Lewis-Riley praised agents’ performance since the start of January, saying the line is experiencing its best month in its history in terms of sales.

“Thank you to everyone for your bookings. Even though we’re not at the end of the month, we can safely say that we are surpassing our best booking numbers for 2023 so we are having our best month on record.

“We’ve got loads of plans coming up so keep your eyes peeled.”