Windstar Cruises is enhancing its UK trade profile via a new collaboration with Traveltek.

The deal means that the line can expand the number of agents who can access pricing in sterling and product data for use on their websites and back office systems.

“While Windstar Cruises will not be bookable on Traveltek, this new partnership will enable agents using Traveltek to easily access the Windstar’s pricing and product information,” a spokesperson said.

UK & Ireland head of sales Augustus Lonsdale said: “This partnership with Traveltek is a very exciting development and one that reinforces our commitment to investing in the UK and helping travel agents to grow their business with us. 

“Coupled with a new UK website launch, recent multi-million dollar initiative to refurbish our three Wind class sailing ships and the extension of our hugely successful winter Mediterranean sailings, this partnership couldn’t have come at a better time.”

Traveltek global revenue and supply director Tracy Sharp added: “We are delighted to announce the latest addition of Windstar GBP pricing for customers based in the UK market.

“We look forward to the new opportunities of working with Windstar Cruises as a supplier along with the choices this partnership brings to our platform. 

“This reaffirms our dedication to delivering rich content and a seamless booking experience with up-to-date information from a wide range of integrated cruise lines.”