Wendy Wu Tours has promoted Rebecca Smith to the newly created role of head of product and projects, tasked with developing “innovative and unique” travel experiences.

She has almost eight years of experience with the escorted tours specialist, rising from from sales and reservations to her new senior position.

Glen Mintrim, chief executive of Wendy Wu Tours, said: “Rebecca’s appointment is not just a win for our team but a significant gain for our entire operation.

“Her profound understanding of our product line, coupled with her innovative approach, makes her the perfect fit for steering our product development.

“Her instrumental role in launching our new rail programme, set for 2024 and 2025 departures, marks the beginning of an exciting chapter for Wendy Wu Tours.”

Peter Crane, global product director, added: “Rebecca’s rise within Wendy Wu Tours is a blueprint of professional growth and commitment.

“Her insights and experience are invaluable, especially as we venture into new territories like our upcoming rail programme.

“I am confident that her vision will significantly contribute to our continued success and growth.”

Smith commented: “This promotion is not just a career milestone for me, but a chance to push the boundaries of what we can offer our clients.

“I am excited to lead the development of innovative and unique travel experiences, especially our much-anticipated rail programme.

“It’s an honour to contribute to a company that is constantly evolving and setting benchmarks in specialist touring.”