Video: If Only videos proving a hit with agents

Videos featuring the latest offers from If Only’s product range have been downloaded by more than 100 agents.

The luxury operator launched its “video rich content” in the middle of October.

Short clips feature stills of destinations and highlights from itineraries as well as a starting price and call to action.

Clips have been shared on If Only’s Facebook, Twitter and LinkedIn pages and have now been made available to agents to use on their own social media accounts.

Destinations featured include India, Jumeirah Beach in Dubai, and the Maldives.

Meanwhile, the operator is poised to move into its new offices in Glasgow city centre on November 12 which will be able to house 115 staff as it is twice the size of its current premises in Milngavie, to the north of Glasgow.

The business has recruited 20 additional staff since chief executive Andy Freeth joined earlier this year and is looking to appoint a more staff in reservation, cruise and aftersales roles.

“As we are looking to recruit talent the feedback from candidates has been they are excited to work with us but are less keen to work in Milngavie,” Freeth said.

“Already we are seeing a flurry of CVs so we are finding it easier now people know we are going to be in the city.”

Freeth said the next focus would be on delivering its “biggest ever peaks” campaign before launching a luxury cruise programme, Canada and South Africa next year.

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