Homeworking agency group Travel Counsellors has appointed Kristina Seed as a learning and development executive to support new joiners.

The company said it is a newly created role to cater for the increased demand it has been seeing.

Seed has more than 25 years of experience in the industry, beginning her career with Co-op Travel.

Following the merger with Thomas Cook, she joined the training team then moved to a training provider as head of quality, working with different businesses including some high street travel agencies.

In her new role, she will shape the training for new joiners from the travel trade and academy routes.

Matt Harding, franchise sales director, said: “We are delighted to have Kristina join our expanding training team. With her extensive experience and passion for training, she will significantly contribute to the development of our community of travel entrepreneurs.

“Kristina’s expertise will be instrumental in the next phase of our growth plans as we continue to welcome an unprecedented level of new joiners to our community, all of whom will receive the necessary skills and training to provide highly personalised and enriching travel experiences for their customers and clients.”

Seed added: “The warm welcome from the entire team has been fantastic. Developing people is my passion, and training is at the heart of everything I do, so I look forward to getting involved with our travel entrepreneurs by delivering quality training programmes that align with industry best practices and foster business growth.”

Travel Counsellors said it now has 2,000 travel counsellors around the world, with more than 300 joining in 2023.