Travel Counsellors hits £125m sales in record January

Travel Counsellors’ sales for January hit a record £125 million in January.

The peaks performance was up 12% on the same month last year and 68% on pre-pandemic levels.

This meant that January was the best sales month in the company’s 30-year history, ending a record quarter.

A total of £47 million in sales were for tailored TC packages, making it the biggest month of sales for them, building on the company’s position as a tour operator.

Company saw seven of the top ten best ever sales days in January, with as much as £7.5 million recorded in a single day.

The company said that 414 Travel Counsellor business owners achieved their best ever month and 110 made total sales of more than £200,000.

The top five most booked holidays were Spain, cruise, US, Greece and United Arab Emirates.

The US, domestic and Saudi Arabia topped of the list for business travel clients.

Chief executive Steve Byrne said: “We are delighted with these figures which is thanks to the dedication and hard work of our community of Travel Counsellors, support team colleagues and valued supplier partners who have worked tirelessly as one team to care for each other and our customers.

“It goes beyond a booking though, our TCs provide a level of care and personal service that not only leads to great sales, but also cements lasting, trusted relationships with their customers and clients.

“We’re now looking forward to the rest of the year and maintaining our momentum beyond January as we continue to delight more customers and clients with exceptional travel experiences for a truly memorable 2024.”

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