Tourism Fiji hails new air connection as UK visitor numbers rise

UK visitors to Fiji were up 16% between January and October, with numbers expected to be boosted by new air connectivity.

The South Pacific island nation attracted a record 822,253 total arrivals in the first 10 months, up 6.5% on the same period in 2023 and surpassing pre-pandemic levels.

A new Fiji Airways flight from Dallas from December 10 has favourable connection times with services to and from the UK. 

Tourism Fiji highlighted this alongside flight connections via international hubs such as Hong Kong, Tokyo, Singapore, Vancouver, San Francisco and Los Angeles as easing access for UK travellers to reach the archipelago of more than 300 islands.

New hotels and resorts are to open to accommodate growing demand, including The Crowne Plaza Nadi, Sofitel Vatu Talei Denarau, Radisson Blu Mirage Resort and Hilton Garden Inn Suva.

A new global ‘Happy Passports’ advertising campaign is designed to capitalise on growing tourist numbers.  

Tourism Fiji chief executive Brent Hill said: “This has been a landmark year for Fiji, as we celebrate record-breaking visitor numbers and a renewed global appreciation for everything that makes our islands unique. 

“Our success reflects more than just breathtaking beaches – it’s about the authentic Fijian experiences and connections travellers have here. 

“The future of tourism in Fiji is bright, with exciting new developments and global recognition for our hospitality. We’re proud to share the warmth and magic of Fiji with more visitors than ever before, as we continue to grow sustainably and authentically.”

UK & European regional director Jane West added: “It’s exciting to see UK visitor numbers go from strength to strength as more Brits enjoy Fiji’s unique hospitality, beautiful beaches, community tourism and incredible adventure offering, from well-established experiences like diving, river rafting and hiking, to newcomers like the new electric bike rides and scenic 4WD.”