Thailand brings back agent roadshows after three-year break

The Tourism Authority of Thailand (TAT) is inviting agents to its first UK roadshows in three years.

The Amazing Thailand Roadshow is visiting Manchester on May 16 and Glasgow on May 18.

Sadudee Sangnil, director of TAT’s UK office, said: “We are thrilled 24 suppliers are joining us from Thailand to build business opportunities and we have ensured a range of suppliers, from established brands to brand new openings, to provide variety for agents.”

The roadshow, last held in 2020, will feature suppliers representing hotels from across Thailand.

Agents will get the chance to sample food and drink while learning about new products and establishing business connections, according to organisers.

Sangnil said: “The UK market remains key to Thailand’s tourism recovery and since Thailand opened its borders, with no travel restrictions, we have seen a sharp return in traveller numbers to 85% of pre-pandemic (2019) levels.”

Before the evening event in Manchester, a panel discussion will take place where key tour operator partners – including representatives from dnata and Travel Counsellors – will brief the Thai exhibitors on the market situation in the UK.

In both cities, one agent will win a holiday to Thailand for two with accommodation and Etihad Airways flights included.

Sangnil said: “We’re excited to be partnering with and promoting Etihad on this roadshow who have increased their capacity, doubling their flights to Thailand since March 26, 2023.”

Etihad now flies twice daily from Abu Dhabi to Bangkok with connections from London and Manchester.

The Manchester roadshow will be held in the Piccadilly Hotel, London Road, while the Glasgow event will take place in the Marriott Hotel on Argyle Street.