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North American tour and cruise operator Tauck has struck a deal with Travel Counsellors to promote and sell the brand in the UK.

The agreement will see the independent agency’s homeworkers support the operator’s tours, including its all-inclusive European river cruises.

Tauck UK & Ireland country manager, ??Ray Steward, said: “Travel Counsellors is a great organisation with a wealthy client base that matches our portfolio.

“After Tauck?'s recent launch in the UK, it was a further natural step to partner with Travel Counsellors. Its extensive network of self-employed travel agents contains many experts who can assist in educating their customers about the Tauck product, which, at a premium price, delivers outstanding value for money.

“Travel Counsellors also recently joined the cruise industry trade organisation Clia UK, demonstrating their commitment to selling river cruises - one of Tauck?'s most popular all-inclusiv