train up to 500 agents in a series of training seminars to take place across the UK this year.?

The plan is to hold 10 in a variety of locations including Scotland, North West, North East, Midlands, South East and South West regions.?

Managing director, UK, Ireland and Middle East Trudy Redfern said ‘Our trade partnerships are incredibly important to us – it is essential we continue to meet face to face, to ensure they are fully updated on the latest Silversea initiative and product.?

“We recognise the challenges that agents face when selling a luxury product in this economic climate and we will illustrate how Silversea offers remarkable value’.

Participating agents can win a selection of luxury prizes including the grand prize - a place on a seven-day fam trip onboard flagship Silver Spirit from Southampton to Barcelona, departing May 19.?

To reflect Silversea’s Italian heritage, other prizes include a luxury spa pack containing a Silversea bathrobe and BVLGARI toiletries, plus deluxe Italian hampers.

Venues and date are currently being finalised and agents are encouraged to pre-register by emailing salesuk@silverseacruises.com or calling 0844