The marketing chief of wellness brand Canyon Ranch is taking up a similar role at Seabourn.

Mike Fulkerson has been named as new vice president and chief marketing officer of the Carnival Corporation luxury line.

He was most recently chief marketing officer for Canyon Ranch and previously worked for Marriott International as the Asia Pacific vice president of marketing based in Hong Kong covering more than 700 hotels.

Fulkerson will report to Seabourn president Natalya Leahy, who said: “I am very excited that Mike joins our team to help us further support and build upon the success of our amazing global brand. 

“Mike is a proven global marketing leader with a wealth of knowledge and experience in luxury, hospitality, and globally well-renowned consumer brands.”