Scenic Group has promoted Elisabeth Sadler to vice-president of river product across both Scenic and Emerald Cruises brands as part of a number of senior leadership team appointments.

Sadler (pictured) will oversee all river product for both Emerald Cruises and Scenic and will be based in the UK. She will report into Rob Voss, the group’s chief operating officer.

In 2014, she joined Emerald Cruises’ start-up team when it traded under the name of Emerald Waterways.

In addition to Sadler’s promotion, Claudius Docekal has joined the global senior leadership team as vice president of ocean product and Bert Goebel has been hired as a vice president of hotel operations – ocean.

Goebel joins the business from Crown & Champa Resort Hotel Group in the Maldives and has many years of hotel operations experience working for various cruise lines such as Oceania Cruises, Regent Seven Seas Cruises and Aida Cruises.

The group describes Docekal as a “key” strategic hire that will enable the business to “achieve its ambitious future growth plans”.

His most recent role was vice-president of deployment at Crystal Cruises where he oversaw the Crystal Yacht and Expedition Cruises brands.

Sepp Dendl, who was previously director of hotel operations – rivers has been promoted to vice president of hotel operations – rivers.

Voss said: “Claudius joins us at a very exciting time, as we continue to focus on growth in global markets and our unwavering delivery of first-class guest experiences across our cruising portfolio.

“Elisabeth has been instrumental in the development of the Emerald Cruises brand showcasing best-in-class product development.

“Her passion and knowledge for river cruising ensures we will continue to innovate and stay ahead of the competition. I look forward to working very closely with them both over the coming months.”