Rocco Forte Hotels to roll out new spa concept at Italian resorts

Rocco Forte Hotels has confirmed it will roll out a new spa concept at four of its Italian properties from April 1.

Masseria Torre Maizza in Puglia, Hotel de la Ville in Rome and Sicily’s Villa Igiea and Verdura Resort (pictured) will all feature Irene Forte Spas from next month.

The concept is an extension of Irene Forte Skincare, a luxury, sustainable beauty brand launched by Sir Rocco Forte’s daughter Irene in 2018.

Irene Forte Spas will offer a range of Mediterranean-inspired treatments and experiences utilising Irene Forte Skincare products, which are enriched with Sicilian botanicals from Verdura Resort’s organic farm and have been clinically approved for sensitive skin.

Rocco Forte Hotels said the products would be complemented by “innovative, high technology” carried out by an expert team of therapists and specialists.

Each experience will start with the ringing of locally made Burgio Bells and will feature inhalation bowls and foot bowls made from handmade Sicilian ceramics.

Facials will range from the Etna Age-Defying Facial, which integrates hot and cold volcanic stones from Mount Etna with a triple facial massage technique, to the signature Forte Facial Massage, which includes pressure point and a deep tissue face workout to enhance natural collagen production.

Body treatments include a Sicilian Earth and Sea Toning Treatment using Trapani sea salt and a nutrient rich algae and clay mud wrap, a Mediterranean Nourishing Treatment based on nourishing Sicilian oils and a Sicilian White Wine Body Cream.

Irene Forte Spas has also partnered with The Amethyst Trust, a Standards Authority for Touch in Cancer Care (SATCC), to provide therapies for those living with and recovering from cancer. The Restorative Facial and Nurturing Massage start with guided breathwork, and are personalised by an SATCC accredited therapist to suit individual needs.

Beauty services ranging from nail care to hairdressing are also available in an array of packages, from special day spas to week-long detox programmes.

Following in the footsteps of Irene Forte Skincare, which has B Corp certification, Irene Forte Spas is working with the Sustainable Spa Association.

Each spa will only use recycled paper to print and will be focused on eradicating single-use plastic to minimise its carbon footprint and work towards becoming ‘water equal’.

The company has also partnered with ‘positive change’ brands, such as First Mile to recycle all professional products and B Corp certified company WAMI to supply water, and will work with local artisans and retail sustainable Italian brands, such as B Corp certified company Black Label and Danié Made in Sicily.