Polar specialist Quark Expeditions has launched an incentive for agents, offering the chance to be selected for a fam trip to Antarctica.

Ten agents will be chosen as part of the Great Polar Sweepstakes initiative, which runs from February 1 to May 31.

Winners of the points-based incentive will join the 11-day Antarctic Explorer: Discovering the 7th Continent cruise in November.

Becky Francis (pictured), EMEA regional sales director for the Travelopia-owned brand, said: “It gives us great pleasure to both celebrate – and reward – our community of dedicated travel advisors.

“We’re beyond thrilled to host an incentive that both demonstrates our gratitude to travel advisors and, at the same time, provides them with an opportunity to further deepen their polar expertise during an immersive Antarctic fam trip with the best expedition team in the industry.

“Ten lucky travel advisors will get to explore the magical seventh continent and return home better equipped than ever to sell polar travel.”

The 10 winners of the four-month incentive will be selected based on accumulated sales, as well as through a points-based lottery system.

Seven spaces will be awarded to top sellers, while three “wildcard” spaces will be awarded through the lottery.

Agents will collect one point for every Antarctic booking, and two points for every Arctic booking in any season.