Polar Routes targets more agents with revamped site


Polar Routes has relaunched to the trade after revamping its website, increasing the number of operators it works with and expanding its sales team.

The cruise specialist agency offers packaged and tailor-made polar itineraries to destinations such as the Arctic, Norwegian coast and Antarctica with 21 lines including Silversea, Hurtigruten and Quark Expeditions.

Polar Routes’ revamped website – polarroutes.co.uk – features live pricing and departure dates.

Search results can be filtered by region, sailing date, operator, ship and ‘cruise features’, such as number of landings per day, ship size and activities.

To book, agents can either ring or email Polar Routes.

Bookings cannot be made on the site but director Martin Johnson said he would review whether to add that functionality after the peaks campaign.

He said: “We believe there needs to be a conversation in that first phase of the booking process.

“We can be a one-stop shop for agents. We can compare all of the expedition operators, ships and cruise options to find the perfect fit for their clients.

“There is no reason why we cannot work with any agency.”

Johnson has doubled Polar Routes’ sales team to four and aims to be working with more than 100 mainstream travel agencies by the end of peaks.

Polar Routes has also become a Clia member nearly two years after it launched.

As part of its support of the Marine Conservation Society, the expedition cruise specialist is giving away 250 penguin-themed reusable coffee cups. To claim a cup, visit polarroutes.co.uk/agents.

Polar Routes is Atol-protected and is a sister brand of South America specialist Latin Routes.

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