New luxury brochure from Superbreak

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Superbreak has revamped its Luxury Breaks brochure for 2014 giving it what it describes as a “brand new high-end look.”

It has also created a range of new packages and celebration breaks aimed specifically at the luxury market.

The brochure features 68 hotels that are new to programme bringing the total to 189.

National sales manager Graham Balmforth said: “This new look is something very different from Superbreak with a really luxury feel that we hope will stand out on the shelves.

“We’ve worked hard to pull together new packages and products that we believe will really appeal to high end customers. More so than in previous years, we have tried to keep as many hotels as possible unique to this programme to give it real exclusivity.”

The brochure has a key focus on packaged breaks including spa and golf breaks plus new decadent dining, celebratory and afternoon tea packages.

To help agents the operator has introduced easy to use symbols to highlight hotels with extra-special breaks on offer.