Kuoni unveils sustainable and cultural brands

e and cultural brands to meet the needs of customers.

Distribution and operations vice-president Derek Jones said: “We learnt lessons from our customers and have installed that into what we offer.

“Our new sustainable travel brand Ananea reflects the growing demand for holidays that give back and includes 21 hotels that have embraced sustainability.

“We have also created partnerships with Earth?Watch and Born?Free for voluntourism projects and eco tours.”

Iconic?Places, the company’s new tailor-made cultural brand, is designed to meet a growing demand for cultural experiences.

Jones added: “Rest and relaxation is still the most important reason for a break, with 75% of those surveyed wanting it. But local culture and flavour is not far behind.”

Kuoni is also making changes to its own shops, with agents using a series of cards to find the right holiday for the client. Customers choose the cards most relevant to what they want to give the consultant an accurate start in building the right holiday.

Kuoni’s retail stores will also start selling clothes and accessories from a fashion collection designed by Osman Yousefzada.

Jones explained: “Fashion came out as a very important element in people’s holidays so customers will be able to buy from our new K?by?Osman collection.”

The operator has also produced a new-look Honeymoons and Wedd