Kuoni reports ‘value for money’ demand in peaks

Value for money remains a conversation Kuoni travel experts are having with clients even in the premium travel arena.

A new report based on a data from the operator’s peak January and February sales period to date shows higher bookings to Thailand, South Africa and India over the same time last year.

Destinations appearing in Kuoni’s trending destinations list for 2024 include Mauritius, Thailand, Greece, Namibia, Sri Lanka, Portugal, South Africa, Canada, Grenada and India.

People are asking about experiences beyond well-trodden tourist trails, according to the report.  

Product and commercial director Marco Rocha said: “There’s a huge thirst for immersive travel this year and we’ve seen a huge diversity in terms of what people are booking so far, but with some clear trends emerging.

“We anticipated that value for money was going to be front of mind for all our customers this year, whether honeymooners, families, singles or older couples.

“We have been focussed on broadening our range and developing our commercial approach so we’re as competitive on price and service as we’ve ever been.”

He added: “Mauritius is winning out for Indian Ocean luxury at attractive prices. For those big trips, like South Africa and India, they are also proving great value and spending money on the ground goes a long way.

“It’s great to see places like Namibia taking off as it’s something of a well-kept secret in Africa often overshadowed by the safari giants like Kenya and Tanzania.

“We’ve had a strong start to the year, but anticipate that we’ll also see demand come through later this year as well as people assess their travel plans and budgets. But all evidence shows that travel is very much on the priority list for the year ahead.”

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