Kuoni has restructured its trade team and made two appointments.

Adam Morris (pictured left) and Sarah Ashmore (right) will both take up their roles as trade partnership managers this month, tasked with bolstering trade relationships and managing key accounts across the UK.

Morris has joined Kuoni from Azamara Cruises, where he held the position of business development manager for the UK and Ireland. Prior to that, he worked for Royal Caribbean and Thomas Cook.

Ashmore has spent the last five years as a key account manager for the Attraction World Group, before which she held roles at APT and Avalon.

“I’m delighted to be joining the Kuoni trade sales team during such an exciting and integral part of its next chapter,” said Ashmore.

“I look forward to reigniting and bolstering trade relationships which I’m confident will only go from strength to strength.”

Morris added: “As I start my new role, I look forward to helping drive Kuoni’s renowned quality brand offering and taking our trade relationships to the next level alongside an incredible team.”

Meanwhile, Dani Kelly has moved from her position as business development executive to trade partnerships executive, while Matt Sole has taken up the newly-created role of trade engagement executive, with a focus on “driving connections” with trade partners, the operator said.

Head of trade partnerships Sarah Weetman said: “The new structure is designed to support agents to have the knowledge and confidence to book more holidays with Kuoni with support tailored to their businesses.

“Adam and Sarah come with a wealth of experience and both have incredible passion, creativity and relationships with trade partners which demonstrates our commitment to growing trade relationships.

“I’ve known Sarah and Adam for some time and can’t wait for them to be part of the Kuoni team. Both are well respected and have so much enthusiasm, bringing innovative and engaging ways of working.

“They will join existing members of the team, Dani and Matt, who both have a wealth of Kuoni experience, so it gives us the perfect mix for a dynamic team to support our trade partners.”